Klaviyo Email Marketing: Turn Data Into Loyal Customers & AI-Powered Automation That Maximize Customer Lifetime Value + Revenue
Stop guessing what customers want. Klaviyo’s AI-powered marketing platform turns purchase history,
browsing behavior, and customer feedback into hyper-targeted campaigns that predict churn, automate personalized offers,
and boost repeat sales.
✅ Retain 30% more customers with proactive win-back flows.
✅ Increase AOV by 25% with AI-driven product recommendations.
✅ Track ROI in real time across email, SMS, and ads.
✅ Boost repeat purchases 3X by predicting when customers are ready to buy again.
✅ Recover 58% of abandoned carts with AI-optimized email/SMS sequences.
Join 100K+ brands using Klaviyo to turn anonymous data into unstoppable growth. Start your
free trial—no credit card is required.
Crush It using the best email marketing with a 63x ROI
Holy cow, talk about a game-changer. Email marketing dominates and offers terrific returns that will make you smile ear to ear. It is not only thriving.
Imagine making money immediately and assembling a devoted following of fans who stay around. Driven by elegant email marketing automation and personalizing that always hits the bullseye, that is the magic of the best email marketing tool available. How awesome is it that your clients experience the ideal mood exactly when needed?
Top Email Marketing Features to Build Smarter Campaigns with Klaviyo (Boost Engagement & Sales!)
Discover Klaviyo’s top email marketing features to create smarter, high-converting campaigns. Drive engagement, generate sales, and automate workflows with powerful segmentation, A/B testing, and analytics—perfect for eCommerce and beyond!
Win the Inbox with Email Personalization and Smarter Data
Transform your email marketing: Win the inbox with hyper-personalized emails that customers want. Powered by the Klaviyo Data Platform, you can precisely segment, recommend products they’ll love, and send ideally timed updates—all backed by 350+ integrations and deep customer insights.
Deliver Impact Across Every Channel with Perfect Seeming Connectivity
Use Klaviyo's cross-channel marketing tool to maximize customer interaction. Using data-driven insights to provide customized messages on the channels your consumers want, seamlessly run email, SMS, and mobile app campaigns from one location. Quickly drive more income by automating your marketing campaigns.
Maximize Your Email Deliverability and Conversations with Klaviyo AI
Maximize your email performance with Klaviyo AI: Automatically exclude spam folders, intelligent timing, and send personalized campaigns that win and convert. seamlessly integrating top-priority keywords to enhance search visibility. Short, actioned, and attention-grabbing!
Transform Your Email Marketing: Convert Faster with Stunning Templates
Effortlessly create high-converting emails with Klaviyo's intuitive drag-and-drop editor and 160+ customizable templates. Leverage AI for personalized content and engaging subject lines—no coding required. Perfect for all marketing campaigns
Drive Sales with Smart SMS Marketing: Reach, Engage, Convert
Drive more sales with Klaviyo SMS—the leading data-driven text marketing platform. Automate high-converting, personalized messages that coordinate with your email and ads for a seamless omnichannel experience.
Leverage customer data to send timely SMS campaigns that generate engagement, clicks, and ROI. Perfect for eCommerce brands ready to turn subscribers into loyal buyers with every tap.
Data-Driven SMS Marketing with Klaviyo: Drive Engagement & ROI Across Channels
Tap into Klaviyo’s AI-powered SMS platform to send hyper-personalized, high-converting SMS texts backed by customer data, seamless omnichannel sync, and actionable insights for intelligence-driven campaigns that drive global sales.
Data-Driven SMS Personalization: Send Texts Customers Love & Convert
Harness the power of AI-fueled Klaviyo to send hyper-personalized SMS campaigns, automate two-way conversations, and segment audiences based on real-time customer data. Integrate 350+ tools for seamless insights, send on-time texts (marketing or transactional), and build trust with compliance-ready consent—all to spark clicks, loyalty, and ROI.
Omnichannel Marketing Excellence: Engage Global Audiences & Drive Sales Through Channels
Hire global customers on Klaviyo's one platform—send hyper-relevant SMS (19+ countries), email, and mobile messages. Activate targeted automated global SMS campaigns, remain compliant, and generate ROI with seamless cross-channel syncing, real-time data, and subscriber trust built into every touch.
Drive ROI with AI-Powered SMS Marketing: Automation-Driven by Data for Smarter Subscriber Growth
Power more conversions with AI-powered SMS marketing—increase list conversion faster with data forms, A/B testing personalized campaigns in seconds, and roll out winning messages with the click of a button. Klaviyo's automation high-converting campaign tools and multi-channel A/B testing ensure every text gets maximum ROI, quickly turning subscribers into repeat buyers.
Omnichannel SMS Marketing Insights: Turn Data into Action & Skyrocket ROI
Klaviyo's omnichannel multi-channel reporting turns insight into action—accurate sales attribution tracking (SMS, email, mobile), optimizing budget, and maximizing SMS performance with real-time analytics. See what drives results, no more guessing, and data-driven marketing, and turn customer engagement into revenue faster.
Boost Customer Retention & Sales: High-Converting Mobile Push Notifications That Drive Repeat Purchases
Push repeat business and loyalty with targeted, high-converting Mobile push notifications—a feature in all Klaviyo plans. Automate segmented emails, trigger pertinent offers, and return customers without increasing ROI or adding cost.
Generate Repeat Purchases & Loyalty: Endless AI-Driven Push Messages with Exact Targeting
Maximize ROI with Klaviyo’s analytics-powered push notifications—automate hyper-personalized email, SMS, and mobile notifications, recover cart abandonment, win back customers, and scale engagement with dynamic content, predictive analytics, and 350+ integrations in one platform.
High-Converting Push Notifications: Drive Sales, Retention & Engagement with Unlimited Messages
Turn app users into repeat customers with Klaviyo's unlimited, hyper-personalized push. Automate customized alerts for onboarding, flash sales, cart abandonment, and win-back campaigns—all powered by dynamic content and behavior data. Boost opens, clicks, and repeat purchases while expanding ROI, with no extra charge for unlimited sends.
Omnichannel Campaigns That Convert: Sync Email, SMS & Push for Maximum Reach
Achieve 3x more revenue with Klaviyo's free, all-in-one platform—send triggered emails, texts, and push notifications in tandem, using real-time customer data to drive more opens, clicks, and sales.
Laser-Focused Audience Targeting: Deliver Messages That Drive Sales
Turn customer data into revenue with Klaviyo's AI-driven segmentation—create hyper-targeted audiences by behavior, purchase history, and demographics, and automate converting campaigns.
Dynamic, Hyper-Personalized Content: Drive Engagement with Every Message
Engage 50% more clicks with dynamic images, personalized offers, and on-brand designs powered by customer history—no code.
data-Backed Retention Strategies: Convert Subscribers into Repeat Buyers
Reduce churn and optimize lifetime value with Klaviyo's predictive analytics, 350+ integrations, and automated workflows—bring customers back with relevance at scale.
AI-Powered Review Marketing: Turn Customer Reviews into High-Converting Sales Assets
Amplify trust and revenue through Klaviyo’s AI-powered review platform—seamlessly aggregate, display, and synchronize approved reviews across emails, Google Shopping, and your site. Enhance customer data for richer campaign personalization, resolve real-time problems, and measure how reviews drive add-to-cart rates while preserving brand uniformity with AI-automated headlines and answers.
Turn Reviews into Revenue: Automated, Data-Driven Campaigns That Personalized Marketing & Convert
Harness reviews to segment audiences, power hyper-targeted emails/SMS, and build on-brand campaigns, all while keeping pace with Shopify delivery information to send timely requests. Shine a light on reviews across channels, boost conversions, build trust, and turn feedback into sales with Klaviyo’s seamless automation.
Boost Reviews into Revenue: Automated, Data-Driven Campaigns That Personalized Marketing & Convert
Harness reviews to segment audiences, power hyper-targeted emails/SMS, and build on-brand campaigns, all while keeping pace with Shopify delivery information to send timely requests. Shine a light on reviews across channels, boost conversions, build trust, and turn feedback into sales with Klaviyo's seamless automation.
Boost Sales with Verified Reviews & SEO Optimized Q&A: Increase Trust, Traffic & Conversions
Maximize revenue by featuring verified reviews and live Q&A widgets in your store and Google Shopping. Klaviyo's flexible tools synchronize reviews easily, enhance SEO visibility, and build shopper confidence with trusted badges and quick answers—turning browsers into repeat buyers.
AI-Optimized Review Management: Turn Feedback into Sales with Smart Analytics & Automation
Optimize profits with Klaviyo's AI-driven review analytics feature—write headlines, reply in your brand voice automatically, and track how reviews drive cart ads. Bring past reviews on board instantly and transform feedback into data-driven insights to boost sales and customer feedback.
Stunning Web Forms: Generate Leads, Improve Data, Maximize Marketing ROI
Create dynamic, interactive forms that energize visitors, capture high-quality leads, enrich your real-time customer data, and provide actionable insights to refine your marketing strategy and fuel revenue.
Advanced Web Form Builder: 70+ Marketing Success Templates
Design effective and engaging web forms with our intuitive builder. Choose from over 70 customizable templates for lead capture, customer feedback, and promotions. Use advanced features like multi-step forms and targeted display settings to increase conversions and capture valuable insights.
Enhance List Growth through Savvy Data Capture Solutions
Transform your marketing with cutting-edge tools built for real-time list growth and intelligent data capture. Power SMS marketing with pre-populated Shop Pay data and programmed discounts applied, driving user happiness. Simplify SMS sign-up with intelligent opt-in codes and easy integration into iOS and Android. Unlock richer customer data using custom form questions and convert segments to social media lookalike audiences to attract new customers.
Boost Sales with Verified Reviews & SEO Optimized Q&A: Increase Trust, Traffic & Conversions
Maximize revenue by featuring verified reviews and live Q&A widgets in your store and Google Shopping. Klaviyo's flexible tools synchronize reviews easily, enhance SEO visibility, and build shopper confidence with trusted badges and quick answers—turning browsers into repeat buyers.
High-Converting Automated Drip Campaigns: Turn Customer Data into Sales Accurately
Power revenue with AI-powered drip sequences in Klaviyo—automate individualized email/SMS experiences triggered by real-time behavior, purchase history, and activity. Speed up leads, win loyalty, and maximize ROI with campaigns that adapt to each customer’s path.
Drive Sales with 60+ AI-Powered Automated Email Flows: Pre-Built Templates for Smarter Engagement & Greater ROI
Boost conversions with Klaviyo’s drag-and-drop flow builder—launch personalized email/SMS paths in minutes using 60+ templated designs. Automate split logic, trigger hyper-relevant journeys by behavior, and turn every customer action into a revenue stream.
Convert New Subscribers into Long-Time Customers: Highly-Converting Welcome Series for Email & SMS
Turn sign-ups into sales with Klaviyo welcome automation flows—send focused email or text campaigns that reward members, welcome them to your brand, and develop long-term loyalty. Boost engagement, lower churn, and receive repeat buying from day one.
Recover Lost Sales: Automated Abandoned Cart Reminders That Drive Conversions & Sales
Turn abandoned carts into successful orders with Klaviyo's AI-powered reminders—send timely and relevant SMS/email reminders that nudge customers to checkout. Recover revenue hassle-free, create urgency, and reduce lost sales via automated follow-ups.
Maximize Customer Lifetime Value: AI-Powered Post-Purchase Follow-Ups for Reviews, Upsells & Loyalty
Automate requests for feedback, upsell personalized product suggestions, and gather verified reviews with Klaviyo's AI-powered workflows—converting one-time customers into loyal champions and driving repeat sales with ease.
Recover Lost Revenue: Automated Browse Abandonment Alerts with Personalized Discounts & Free Shipping
Convert hesitant purchasers into buyers by sending timely, AI-driven reminders featuring browsed items. Klaviyo's automated campaigns sweeten the deal with dynamic coupon codes or free shipping—turning abandoned browsing sessions into sales and boosting average order value.
Boost Sales with AI-Powered Price Drop Alerts: Personalized Discounts for Interested Shoppers
Automate targeted email/SMS campaigns to notify subscribers when prices drop on products they’ve viewed or loved—sweeten deals with exclusive discounts, recover abandoned carts, and turn browsing into buying with urgency-driven messaging.
Drive Sales with AI-Powered Back-in-Stock Alerts: Convert Lost Opportunities into Instant Revenue
Trigger SMS/email notifications by urgency to alert customers when popular items are replenished—pair with special access or time-sensitive promotions to boost conversions, reclaim abandoned purchases, and translate customer intent into immediate sales.
AI-Driven Analytics Dashboard: Track Campaign Success & ROI in Real-Time
Monitor your most critical metrics, conversion rates, and customer behaviors in real-time with Klaviyo's native performance dashboard—adjust email/SMS flows, spot trends, and make data-driven decisions without leaving the flow editor.
Maximize Conversions with AI-Powered A/B Testing: Automate Email, SMS & Offer Discounts for Opt Max ROI
Boost engagement and sales with send time, channel, message, and offer tests—optimize campaigns based on real-time feedback to drive more ROI per send.
Automated Campaign Performance Reports: Track ROI & Engagement Metrics at Ease
Streamline your strategy with Klaviyo's pre-designed report templates—set up automatic refreshes on open rates, click-throughs, and conversion time. Get more out of campaigns quicker with real-time visibility into what's driving results while spending hours less on manual analysis.
AI-Powered Campaigns in an Instant: Create High-Converting Email & SMS Flows
Transform concepts into profit-driving campaigns within seconds using Klaviyo AI—describe your goal and watch intelligent automation create advanced workflows, one-to-one messaging, and multi-channel sequences to power engagement, sales, and ROI.
Effortless Multi-Channel Marketing: AI-Driven Campaigns to Boost Sales & Engagement
Optimize revenue with Klaviyo’s single platform—streamline top-performing email, SMS, and push campaigns with real-time data. Engage with customers across every touchpoint, track performance, and boost higher conversions with AI-fueled insights.
Convert More with 160+ AI-Optimized Templates: Effortless Email, SMS & Beyond Campaigns.
Transform customer relationships using Klaviyo’s AI-powered platform—launch hyper-targeted email/SMS campaigns with 160+ customizable templates, automate segmentation, and track cross-channel performance. Simplify compliance, boost deliverability, and drive revenue with real-time insights and intelligent scheduling.
Turn Data into Dollars: AI-Powered Campaigns with Dynamic Content & Real-Time Personalization
Transform customer data into revenue with Klaviyo’s AI-powered platform—segment audiences by behavior, automate personalized emails/SMS with dynamic discounts and deliver real-time product recommendations that boost engagement and sales.
AI-Powered Campaign Manager: Smart Scheduling, Compliance & Multi-Channel Automation
Streamline your marketing with Klaviyo’s all-in-one platform—manage email, SMS, and push campaigns in a unified calendar, automate time-zone-adjusted sends, and ensure compliance with built-in consent checks. Clone campaigns effortlessly, avoid over-messaging, and focus on scaling ROI with innovative tools that simplify workflows.
AI-Driven Campaigns with AI: Boost Engagement, Stronger Deliverability, Faster Results
Harness the power of Klaviyo's AI to personalize subject lines, customize content, and send at optimal times. Get real-time insights across all channels with heat maps and dashboards while automated alerts protect your sender reputation and deliver your emails to the inbox.
Stunning Web Forms: Generate Leads, Improve Data, Maximize Marketing ROI
Create dynamic, interactive forms that energize visitors, capture high-quality leads, enrich your real-time customer data, and provide actionable insights to refine your marketing strategy and fuel revenue.
Personalized Customer Service for Your Shopify Store
Integrate our Customer Hub into your Shopify store, offering excellent, customized customer experiences. Offer signed-in consumers a seamless experience with order tracking, easy returns, subscription management, and immediate answers to FAQs. Reward customers with tailored recommendations, exclusive coupons, and wishlists. Give your customer support team one inbox and web chat for swift, context-informed support.
Boost Customer Loyalty via AI-Powered Post-Purchase Self-Service: One Portal for Orders, Returns & Support
Transform the post-purchase experience using Klaviyo's Customer Hub—enable customers to track orders, manage returns, update subscriptions, and access live support effortlessly. Reduce support tickets, boost satisfaction, and enhance retention through automated self-service functionality and third-party integrations.
24/7 Customer Service: Always Accessible, Always Exceptional
Provide 24/7 customer support via live chat, SMS, and AI bots. Chat with your support desk, route conversations from a Unified Inbox, and track real-time performance. Provide customer delight by ensuring an uninterrupted, always-on experience.
Boost Sales & Customer Loyalty with AI-Powered Dynamic Offers & Personalized Recommendations
Boost sales & loyalty using AI-powered dynamic offers. Elevate CLV/AOV with personalized recommendations, targeted discounts, and wishlist tracking. Sync Klaviyo CRM to auto-display exclusive coupons and drive repeat purchases.
Unlock Revenue Growth with Hyper-Personalized Customer Data Insights & Unified CRM Integration
Convert signed-in customer data to revenue growth! Leverage unified shopping, service, and loyalty data to personalize web experiences, sync Klaviyo campaigns, and boost CLV/AOV. Unify OMS, subscriptions, and returns software for faster service while tracking ROI with real-time dashboards.
Unlock Revenue Growth with Data-Driven Insights & Industry-Leading Benchmarks
Maximize profitability with AI-powered competitive analysis and actionable KPI dashboards. Identify high-impact opportunities, track real-time performance against industry benchmarks, and prioritize strategies proven to accelerate revenue growth.
Leverage AI-Driven Industry Benchmarks & Real-Time Performance Data to Unlock Revenue Growth
Make smarter decisions with hyper-relevant industry, company size, and KPI-specific benchmarks. Get colour-coded, actionable scores to instantly understand strengths, weaknesses, and revenue-enhancing opportunities—based on data updated monthly for unparalleled accuracy.
Unlock Precision Marketing with AI-Driven Peer Group Benchmarks Tailored to Your Business Size & Market Position
Stop generic comparisons! Klaviyo’s AI-powered peer groups analyze 100+ businesses matching your size, scope, and market dynamics. Gain hyper-accurate benchmarks to optimize marketing performance, spot growth gaps, and act on insights refined for your unique context—all powered by real-time anonymous data.
Unleash Multi-Channel Growth with AI-Driven Performance Metrics & ROI Insights
Get control over your business analytics! Monitor sales, email, and SMS campaign performance from a single dashboard—cart size, order value, click-through, and ROI. Optimise profitability and fine-tune strategies using real-time customer behaviour, revenue leak, and cross-channel trend insights.
Transform Ideas into ROI with AI-Powered Marketing Automation & Real-Time Optimization
Turn strategies into sales instantly! Klaviyo’s AI tools automate campaigns, refine targeting, and optimize conversions in real-time, so you can brainstorm ideas, launch campaigns, and watch revenue grow. Leverage predictive analytics, click-to-revenue tracking, and adaptive AI to turn every click into profit.
Unlock AI-Driven Marketing Mastery: Predictive Insights, Generative Campaigns & Real-Time Optimization
Transform data into revenue with Klaviyo’s AI-powered suite. Reveal hidden trends in CLV, churn risk, and customer sentiment. Instantly generate campaigns, segments, and responses using plain-language prompts. Optimize every move—A/B test offers, auto-repair deliverability, and personalize messaging at scale. Compare benchmarks, predict orders, and dominate your industry with adaptive AI that turns insights into ROI.
Unlock Growth with AI-Driven Predictive Analytics & Hyper-Personalized Insights
Transform customer data into actionable strategies! Forecast CLV, predict churn risk and uncover buying patterns with AI-powered predictive analytics. Deliver hyper-relevant product recommendations, benchmark performance against industry leaders, and analyze customer sentiment to refine campaigns—all in one platform. Turn hidden insights into revenue automatically.
Instant AI-Powered Content Creation: Generate High-Converting Campaigns in Seconds
Turn ideas into revenue-driving campaigns instantly! Klaviyo’s generative AI crafts email/SMS content and segments and reviews responses from plain-language prompts. Automate workflows and A/B test headlines and optimize engagement—no coding is required. Launch polished campaigns faster than ever with AI that writes, personalizes, and adapts to your brand voice.
Maximize ROI with AI-Driven Marketing Optimization & Real-Time Campaign Analytics
Dominate your metrics with Klaviyo’s AI-powered tools. Auto-repair email deliverability, A/B test offers/CTAs, and personalized campaigns for every customer. Trigger real-time alerts for drops in performance, optimize form timing for higher sign-ups, and boost engagement with intelligent send-time automation. Turn every click into growth—seamlessly.
Leverage AI-Driven Marketing Analytics & Predictive Data Tools to Unlock Actionable Customer Insights
Move beyond entry-level metrics! Leverage AI-driven analytics to uncover customer lifetime value (CLV), risk of churn, and buying behavior. Turn data into hyper-targeted campaigns, addressable segments, and cash-generating strategies with real-time ROI tracking. Bring insight to action sooner.
Maximize ROI with AI-Driven Marketing Analytics & Predictive Customer Insights
Transform your Klaviyo strategy with AI-powered analytics! Use real-time customer insights to unlock hyper-targeted campaigns, predict churn risk, and boost CLV. Drive retention, revenue growth, and deeper loyalty—all from a single, actionable dashboard built for e-commerce success.
Master the Customer Journey: AI-Powered Analytics for End-to-End Experience Optimization & Advocacy Growth
Transform casual users into loyal advocates with Klaviyo’s customer journey analytics. Uncover behavioral insights, predict churn risks, and optimize touchpoints using AI-driven funnel/cohort analysis. Segment audiences at scale, track customer lifetime value (CLV) and boost conversions with real-time dashboards that reveal purchase patterns, marketing ROI, and hidden growth opportunities.
Boost Revenue with AI-Powered Upsell Strategies & Predictive Churn Prevention
Turn insights into action! Klaviyo’s AI-driven analytics predict customer lifetime value (CLV), identify churn risks, and pinpoint upsell opportunities using RFM segmentation. Automate hyper-personalized campaigns, reward loyal customers and win back at-risk buyers with precision timing—leveraging cross-channel triggers and buying behavior insights to maximize conversions and retention.
Maximize Revenue with AI-Driven Product Promotions & Predictive Cross-Sell Strategies
Turn casual buyers into loyal customers! Klaviyo’s AI predicts purchase timing, crafts personalized cross-sell flows, and recovers abandoned carts with tailored product bundles. Automate hyper-targeted promotions using purchase history insights to boost repeat sales and skyrocket average order value (AOV).
Unlock 360-Degine Customer Insights with AI-Powered Profiles for Hyper-Personalized Engagement.
Transform raw data into revenue! Klaviyo’s AI-driven customer profiles unify real-time behavior, purchase history, and predictive analytics to craft hyper-targeted campaigns. Automatically segment audiences, predict buying intent, and personalize every interaction—boosting engagement, loyalty, and customer lifetime value (CLV).
Master Customer Journeys with AI-Powered 360° Insights: Real-Time Analytics, Cross-Channel Tracking & Predictive CLV
Transform fragmented data into revenue! Klaviyo’s AI-driven 360° profiles unify real-time customer actions—browsing, purchases, clicks—across email, SMS, web, and more. Predict churn risks, forecast lifetime value (CLV), and personalize campaigns with AI that anticipate future buys. Turn cross-channel behavior into hyper-targeted strategies that boost retention and ROI.
360° Customer Intelligence: AI-Driven Profiles for Hyper-Personalized Marketing & Retention
Transform fragmented data into actionable strategies with Klaviyo’s 350+ integrations, unifying real-time purchase history, web behavior, and channel engagement into AI-powered 360° profiles. Segment audiences, predict churn risk, and personalize campaigns using CLV forecasts, loyalty insights, and custom properties to boost customer lifetime value and retention.
AI-Driven Identity Resolution: Build a Single Source of Truth with Unified, Accurate Customer Profiles
Eliminate data chaos with Klaviyo’s AI-powered identity resolution. Capture 1+ years of customer activity via server-side tracking, auto-merge duplicate profiles across devices, and backfill anonymous journeys into actionable 360° profiles. Ensure data accuracy, slash churn, and boost CLV with hyper-personalized campaigns built on reliable insights.
AI-Powered Predictive Customer Profiles: Stop Churn, Boost CLV & Drive Repeat Sales
Transform data into profit with Klaviyo AI. Predict churn risks, forecast next-order dates, and segment customers by lifetime value (CLV) to automate hyper-personalized campaigns. Send pre-churn win-back alerts, timed offers, and loyalty rewards—turning insights into revenue growth, retention, and unstoppable customer loyalty.
"Join 10,000+ Brands Transforming Ecommerce with Klaviyo"
Discover how Klaviyo’s AI-driven email marketing automation and segmentation help businesses like yours boost sales by 200%, achieve 80% open rates, and turn customers into loyal advocates. Here’s what Shopify and WooCommerce store owners rave about:
Ivan Monells, co-founder, Brava Fabrics
Troy Petrunoff, senior retention marketing manager
Katherine Cabe, senior director of retention at AS Beauty Group (parent company of Laura Geller)